Rowan Trollope

“There are only three sports: bullfighting, motor racing, and mountaineering; all the rest are merely games.” - Hemmingway
http://www.effie.org/winners/showcase/2011/4815 I am really proud of the work we did on the Norton brand before I left. The work the team did was so good it was recognized with this Effie award (and many more). Congrats to all my friends and colleagues at Norton marketing and Leo Burnett! Here is what they had to say: “In a commoditized category with free options readily available, premium-priced giant Norton faced an uphill battle when launching its new line of security software. Norton differentiated itself from competitors by putting a human lens on the technical world of online security. By dimensionalizing the villain, it taught consumers that cybercrime is real crime and empowered them to take action to protect themselves. Norton changed the conversation about online security, and as a result saw better-than-imagined gains in brand perception, awareness, consideration, and purchase.”

http://www.effie.org/winners/showcase/2011/4815

I am really proud of the work we did on the Norton brand before I left. The work the team did was so good it was recognized with this Effie award (and many more). Congrats to all my friends and colleagues at Norton marketing and Leo Burnett!

Here is what they had to say:

“In a commoditized category with free options readily available, premium-priced giant Norton faced an uphill battle when launching its new line of security software. Norton differentiated itself from competitors by putting a human lens on the technical world of online security. By dimensionalizing the villain, it taught consumers that cybercrime is real crime and empowered them to take action to protect themselves. Norton changed the conversation about online security, and as a result saw better-than-imagined gains in brand perception, awareness, consideration, and purchase.”

  1. rowantrollope posted this